Diploma of Marketing and Communication

Diploma of Marketing and Communication
BSB50620 I CRICOS CODE 103690A

This qualification reflects the role of individuals who use a sound theoretical knowledge base in marketing and communication and who demonstrate a range of skills to ensure that functions are effectively conducted in an organisation or business area.

Typically, the individuals would have responsibility for the work of other staff and lead teams.

You will learn how to manage or direct a program to achieve organisational objectives and will gain skills and knowledge in initiating, directing, planning, and leading a range of program functions.

Career Opportunities

With relevant working experience graduates of BSB50620 – Diploma of Marketing and Communication course may gain employ- ment in the management and commerce field job roles including:

  • Sales Manager
  • Product Manager
  • Public Relations Manager
  • Marketing Manager
  • Campaign Manager
  • Marketing Coordinator
  • Marketing Team Leader

Course Units

  • BSBMKG543   Plan and interpret market research
  • BSBMKG552   Design and develop marketing communication plans
  • BSBMKG541   Identify and evaluate marketing opportunities
  • BSBMKG542   Establish and monitor the marketing mix
  • BSBMKG549   Profile and analyse consumer behaviour for international markets
  • BSBMKG545   Conduct marketing audits
  • BSBMKG544   Plan and monitor direct marketing activities
  • BSBMKG546   Develop social media engagement plans
  • BSBFIN505   Manage organisational customer service
  • BSBPMG430   Undertake project work
  • BSBOPS504   Manage business risk
  • BSBMKG555   Write persuasive copy

Entry requirements

Entry Requirements

  • Have completed the following units (or equivalent competencies): BSBCMM411 Make presentations; BSBCRT412 Articulate, present and debate ideas; BSBMKG433 Undertake marketing activities; BSBMKG435 Analyse consumer behaviour; BSBMKG439 Develop and apply knowledge of communications industry; and BSBWRT411 Write complex documents. Equivalent competencies are predecessors to these units, which have been mapped as equivalent;


          Have two years equivalent full-time relevant work experience.

  • Access to a computer and the
  • 18 years old or above to apply for this
  • Satisfactory completed Year 12 of secondary education or its equivalent


  • For overseas students whose first language is not English an overall IELTS score of 5.5 or equivalent OR
  • Pass an Abbey College Australia entry test designed to assess the level of English proficiency.


Course Duration

  • Full Time – 52 Weeks
  • Classes Schedules: 15 hours class every week either through a 2-day morning session or a 3-day evening session. Additional 5 hours of online self paced study.
  • Temporary COVID-19 Online Arrangements apply, please visit our Website

Study Pathway

After achieving this qualification candidates may undertake:

  • BSB60520 Advanced Diploma of Marketing and Communication or a range of other Advanced Diploma qualifications

Tuition Fee

Tuition Fee

$6,000 / Full Course

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