Advanced Diploma of Marketing and Communication

Advanced Diploma of Marketing and Communication
BSB60520 I CRICOS CODE 103691M

This qualification reflects the role of individuals who provide leadership and strategic direction in the marketing and communications activities of an organisation. They analyse, design and execute judgements using wide-ranging technical, creative, conceptual and managerial competencies.

Their knowledge base may be highly specialised or broad within the marketing and communications field. Typically they are accountable for group outcomes and the overall performance of the marketing and communication, advertising or public relations functions of an organisation.

Career Opportunities

With relevant working experience graduates of BSB60520 – Advanced Diploma of Marketing and Communication course may gain employment in the management and commerce field job roles including:

  • Client Services Executive
  • Marketing Director
  • Advertising Account Director
  • Client Services Director
  • Marketing Strategist
  • Advertising Account Planning Manager
  • Marketing Manager

Course Units

  • BSBMKG626   Develop advertising campaigns
  • BSBMKG623   Develop marketing plans
  • BSBTWK601   Develop and maintain strategic business networks
  • BSBFIN601   Manage organisational finances
  • BSBSTR601   Manage innovation and continuous improvement
  • BSBOPS601   Develop and implement business plans
  • BSBLDR601   Lead and manage organisational change
  • BSBMKG624   Manage market research
  • BSBMKG622   Manage organisational marketing processes
  • BSBLDR602   Provide leadership across the organisation
  • BSBAUD601   Establish and manage compliance management systems
  • BSBMKG621   Develop organisational marketing strategy

Entry requirements

Entry Requirements

  • Have completed the following units (or equivalent competencies): BSBMKG541 Identify and evaluate marketing opportunities; BSBMKG542 Establish and monitor the marketing mix; BSBMKG552 Design and develop marketing communication plans; BSBMKG555 Write persuasive copy; and BSBPMG430 Undertake project work. Equivalent competencies are predecessors to these units, which have been mapped as equivalent

        OR

        Have four years equivalent full-time relevant work experience.

 

  • Access to a computer and the
  • 18 years old or above to apply for this
  • Satisfactory completed Year 12 of secondary education or its equivalent and/or
  • For overseas students whose first language is not English an overall IELTS score of 5.5 or equivalent OR
  • Pass an Abbey College Australia entry test designed to assess the level of English

Duration

Course Duration

  • Full Time – 104 Weeks
  • Classes Schedules: 15 hours class every week either through a 2-day morning session or a 3-day evening session. Additional 5 hours of online self paced study.
  • Temporary COVID-19 Online Arrangements apply, please visit our Website

Study Pathway

After achieving this qualification candidates may choose to undertake studies at higher education level.

Tuition Fee

Tuition Fee

$12,000 / Full Course

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