Advanced Diploma of Marketing and Communication

Advanced Diploma of Marketing and Communication
BSB60520 I CRICOS CODE 103691M

This qualification reflects the role of individuals who provide leadership and strategic direction in the marketing and communications activities of an organisation. They analyse, design and execute judgements using wide-ranging technical, creative, conceptual and managerial competencies.

Their knowledge base may be highly specialised or broad within the marketing and communications field. Typically they are accountable for group outcomes and the overall performance of the marketing and communication, advertising or public relations functions of an organisation.

Career Opportunities

With relevant working experience graduates of BSB60520 – Advanced Diploma of Marketing and Communication course may gain employment in the management and commerce field job roles including:

  • Client Services Executive
  • Marketing Director
  • Advertising Account Director
  • Client Services Director
  • Marketing Strategist
  • Advertising Account Planning Manager
  • Marketing Manager

Qualification Units

  • BSBMKG626   Develop advertising campaigns
  • BSBMKG623   Develop marketing plans
  • BSBTWK601   Develop and maintain strategic business networks
  • BSBFIN601   Manage organisational finances
  • BSBSTR601   Manage innovation and continuous improvement
  • BSBOPS601   Develop and implement business plans
  • BSBLDR601   Lead and manage organisational change
  • BSBMKG624   Manage market research
  • BSBMKG622   Manage organisational marketing processes
  • BSBLDR602   Provide leadership across the organisation
  • BSBAUD601   Establish and manage compliance management systems
  • BSBMKG621   Develop organisational marketing strategy

Entry requirements

Entry Requirements

  • Have completed BSB52415 Diploma of Marketing and Communication
    OR
    Have completed the following units (or equivalent competencies):
    BSBMKG541 Identify and evaluate marketing opportunities; BSBMKG542 Establish and monitor the marketing mix; BSBMKG552 Design and develop marketing communication plans; BSBMKG555 Write persuasive copy; and BSBPMG430 Undertake project work. Equivalent competencies are predecessors to these units, which have been mapped as equivalent
    OR
    Have four years equivalent full-time relevant work experience.
  • Access to a computer and the internet.
  • 18 years old or above to apply for this course.
  • Satisfactory completed Year 12 of secondary education or its equivalent
    and/or
  • For overseas students whose first language is not English an overall IELTS score of 5.5 or equivalent OR
  • Pass an Abbey College Australia entry test designed to assess the level of English

Here is a score comparison chart featuring popular English Proficiency Tests as well as Abbey’s English Placement Test:

English Proficiency Test Score Comparison Chart

Course Duration

Full Time – 104 Weeks

Study Pathway

After achieving this qualification candidates may choose to undertake studies at higher education level.

Tuition Fee

For tuition fees, please, contact us or one of our accredited educational agents.

Tuition Fee

For tuition fees, please, contact us or one of our accredited educational agents.

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