BSB60520 Advanced Diploma of Marketing and Communication

CRICOS COURSE CODE 103691M
BSB60520 Advanced Diploma of Marketing and Communication
CRICOS COURSE CODE 103691M

This qualification reflects the role of individuals who provide leadership and support strategic direction in the marketing and communications activities of an organisation. Their knowledge base may be highly specialised or broad within the marketing and communications field. Typically, they are accountable for group outcomes and the overall performance of the marketing and communication, advertising or public relations functions of an organisation.

This qualification applies to individuals in full-time marketing roles, as well as those who are responsible for an organisation’s marketing in addition to other duties.

Course delivery modes:

Blended learning system in Sydney or Adelaide Campus | Course conducted in English.

To whom is this course recommended?

International students who are interested in developing their knowledge and skills in marketing and communication

Career Opportunities

With relevant working experience graduates of BSB60520 – Advanced Diploma of Marketing and Communication course may gain employment in the management and commerce field job roles including:

  • Client Services Executive
  • Marketing Director
  • Advertising Account Director
  • Client Services Director
  • Marketing Strategist
  • Advertising Account Planning Manager
  • Marketing Manager

Qualification Units

  • BSBMKG628 Lead organisational public relations 
    BSBCRT512 Originate and develop concepts 
    BSBMKG621 Develop organisational marketing strategy
    BSBMKG626 Develop advertising campaigns 
    BSBMKG623 Develop marketing plans
    BSBTWK601 Develop and maintain strategic business networks 
    BSBMKG625 Implement and manage international marketing programs 
    BSBSTR601 Manage innovation and continuous improvement 
    BSBMKG627 Execute advertising campaigns 
    BSBLDR601 Lead and manage organisational change 
    BSBMKG624 Manage market research 
    BSBMKG622 Manage organisational marketing processes 

Entry requirements

Entry Requirements

  • Have completed BSB52415 Diploma of Marketing and Communication
    OR
    Have completed the following units (or equivalent competencies):
    BSBMKG541 Identify and evaluate marketing opportunities; BSBMKG542 Establish and monitor the marketing mix; BSBMKG552 Design and develop marketing communication plans; BSBMKG555 Write persuasive copy; and BSBPMG430 Undertake project work. Equivalent competencies are predecessors to these units, which have been mapped as equivalent
    OR
    Have four years equivalent full-time relevant work experience.
  • Access to a computer and the internet.
  • 18 years old or above to apply for this course.
  • Satisfactory completed Year 12 of secondary education or its equivalent
    and/or
  • For overseas students whose first language is not English an overall IELTS score of 6.0 or equivalent OR
  • Pass an Abbey College Australia entry test designed to assess the level of English

Here is a score comparison chart featuring popular English Proficiency Tests as well as Abbey’s English Placement Test:

Course Duration

104 Weeks – Delivered full time
8 terms (72 study weeks and scheduled breaks).

Study Pathway

After achieving this qualification candidates may choose to undertake studies at higher education level.

Tuition Fee

For tuition fees, please, contact us or one of our accredited educational agents.

Tuition Fee

To obtain information about tuition fees, please access the Course Guide. Additionally, feel free to reach out to us directly or connect with one of our authorized educational agents for assistance.

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