BSB50620 Diploma of Marketing and Communication

BSB50620 Diploma of Marketing and Communication

This qualification reflects the role of individuals who provide leadership and support strategic direction in the marketing and communications activities of an organisation. Their knowledge base may be highly specialised or broad within the marketing and communications field. Typically, they are accountable 

for group outcomes and the overall performance of the marketing and communication, advertising or public relations functions of an organisation. This qualification applies to individuals in full-time marketing roles, as well as those who are responsible for an organisation’s marketing in addition to other duties.

Course delivery modes:

Blended learning system in Sydney or Adelaide Campus | Course conducted in English.

To whom is this course recommended?

International students who are interested in developing their knowledge and skills in marketing and communication.

Career Opportunities

With relevant working experience graduates of BSB50620 – Diploma of Marketing and Communication course may gain employ- ment in the management and commerce field job roles including:

  • Sales Manager
  • Product Manager
  • Public Relations Manager
  • Marketing Manager
  • Campaign Manager
  • Marketing Coordinator
  • Marketing Team Leader

Qualification Units

  • BSBMKG543 Plan and interpret market research
  • BSBMKG552 Design and develop marketing communication plans
  • BSBMKG541 Identify and evaluate marketing opportunities
  • BSBMKG542 Establish and monitor the marketing mix
  • BSBMKG549 Profile and analyse consumer behaviour for international markets
  • BSBMKG545 Conduct marketing audits
  • BSBMKG544 Plan and monitor direct marketing activities
  • BSBMKG546 Develop social media engagement plans
  • BSBFIN505 Manage organisational customer service
  • BSBPMG430 Undertake project work
  • BSBOPS504 Manage business risk
  • BSBMKG555 Write persuasive copy

Entry requirements

Entry Requirements

  • Have completed BSB42415 Certificate IV in Marketing and Communication OR
    Have completed the following units (or equivalent competencies):
    BSBCMM411 Make presentations; BSBCRT412 Articulate, present and debate ideas; BSBMKG433 Undertake marketing activities; BSBMKG435 Analyse consumer behaviour; BSBMKG439 Develop and apply knowledge of communications industry; and BSBWRT411 Write complex documents. Equivalent competencies are predecessors to these units, which have been mapped as equivalent;
    Have two years equivalent full-time relevant work experience.
  • Access to a computer and the internet.
  • 18 years old or above to apply for this course.
  • Satisfactory completed Year 12 of secondary education or its equivalent
  • For overseas students whose first language is not English an overall IELTS score of 5.5 or equivalent OR
  • Pass an Abbey College Australia entry test designed to assess the level of English proficiency.

Here is a score comparison chart featuring popular English Proficiency Tests as well as Abbey’s English Placement Test:

English Proficiency Test Score Comparison Chart

Course Duration

52 Weeks – Delivered full time
4 terms (36 study weeks and scheduled breaks).

Study Pathway

After achieving this qualification candidates may undertake:

  • BSB60520 Advanced Diploma of Marketing and Communication or a range of other Advanced Diploma qualifications

Tuition Fee

For tuition fees, please, contact us or one of our accredited educational agents.

Tuition Fee

For tuition fees, please, contact us or one of our accredited educational agents.

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