BSB40820 Certificate IV in Marketing and Communication

BSB40820 Certificate IV in Marketing and Communication

This qualification reflects the role of individuals who use well developed marketing and communication skills and a broad knowledge base in a wide variety of contexts. This qualification applies to individuals in full-time marketing roles, as well as those who are responsible 

for an organisation’s marketing in addition to other duties.
Individuals in these roles apply solutions to a defined range of unpredictable problems and analyse and evaluate information from a variety of sources.

Course delivery modes:

Blended learning system in Sydney or Adelaide Campus | Course conducted in English.

To whom is this course recommended?

International students who are interested in developing their knowledge and skills in marketing and communication.

Career Opportunities

With relevant working experience graduates of this course may gain employment in the management and commerce field job roles including:

  • Media Planner
  • Community Relations Team Leader (Local Government)
  • Direct Marketing Officer
  • Assistant Advertising Account Planner
  • Public Relations Officer
  • Assistant Account Manager
  • Marketing Officer
  • Copywriter
  • Advertising Account Coordinator
  • Market Research Assistant
  • Marketing Coordinator
  • Promotions Assistant Manager

Qualification Units

  • BSBWRT411 Write complex documents
  • BSBCMM411 Make presentations
  • BSBCRT412 Articulate, present and debate ideas
  • BSBMKG439 Develop and apply knowledge of communications industry
  • BSBMKG440 Apply marketing communication across a convergent industry
  • BSBINS401 Analyse and present research information
  • BSBMKG433 Undertake marketing activities
  • BSBOPS403 Apply business risk management processes
  • BSBMKG431 Assess marketing opportunities
  • BSBMKG434 Promote products and services
  • BSBMKG435 Analyse consumer behaviour
  • BSBPEF402 Develop personal work priorities

Entry requirements

At Abbey College, students must have/or be:

  • Confidence in modifying, saving and uploading documents across the Microsoft Office suite, such as Excel spreadsheets and word documents.
  • Access to a computer and the internet.
  • 18 years old or above to apply for this course.
  • Satisfactory completed Year 12 of secondary education or its equivalent
  • For overseas students, whose first language is not English an overall IELTS score of 5.5 or equivalent OR
  • Pass an Abbey College Australia entry test designed to assess the level of English proficiency.

Here is a score comparison chart featuring popular English Proficiency Tests as well as Abbey’s English Placement Test:

English Proficiency Test Score Comparison Chart

Course Duration

52 Weeks – Delivered full time
4 terms (36 study weeks and scheduled breaks).

Study Pathway

After achieving this qualification candidates may undertake:

  • BSB50620 Diploma of Marketing and Communication or a range of Diploma level qualifications within the BSB Business Services Training Package, or other Training Packages.

Tuition Fee

For tuition fees, please, contact us or one of our accredited educational agents.

Tuition Fee

For tuition fees, please, contact us or one of our accredited educational agents.

Need a Hand? Let us help you choosing the right course.

    Abbey College Australia has been delivering quality training to local and international students since 2003. We are one of the leading education providers in Sydney and we would be delighted to have you joining us.
    Know more about your future college in our Brochure / Course Guide.